Today’s biggest news on Watson’s Daily is that Microsoft is to purchase video game company, Activision Blizzard, for $75bn! AB itself was born out of a merger between Activision (of Call of Duty fame) and Blizzard Entertainment’s parent Vivendi Games (Blizzard having done World of Warcraft, Overwatch and StarCraft).
AB, having gone independent from Vivendi, became a powerful entity in the gaming industry and invested in many e-sports ventures. On the flip side, AB was also famously in the press for not being the best place to work (sexual harassment, employee discrimination, gender pay gap) as well as infringing patents and not paying royalties. It is this aspect that brought Activision’s shares down by almost 30 per cent and what made it a great buy for Microsoft.
This acquisition comes after Microsoft’s purchase of Bethesda Softworks, another game developer, as well also announcing its plans to blend the virtual and physical by allowing users to appear as their virtual avatars during Teams meetings. The metaverse has gained renewed traction after Facebook’s rebrand to Meta as well as recent patents granted to Facebook/Meta.
All these would point to the redevelopment of the internet as we know it to an immersive experience. On the flip side, the online lived experience is not a new phenomenon such as the Second Life game by Linden Labs. Would you say that this is the latest bubble that will, unfortunately, burst eventually?
Let me know your thoughts!